The company was exploring a wide range of product ideas without a clear market demand or identified niche.

The lack of a clear brief for engineers slowed down the product development process, as different stakeholders had varying goals and interpretations of problems and solutions.

Many design projects were outsourced, leading to a disjointed visual language and increased development costs.

Participated in taking 3 projects from ideation to development, preparing for market launch by closely collaborating with engineering and marketing departments to ensure all stages were aligned.
Brought product design and development in-house.
Created a detailed brief template for product design development, cutting down development and onboarding time significantly.
Integrated industrial design with marketing and art direction considerations, ensuring that our products are designed with market needs in mind.
Established a structured communication system with engineers using Miro boards to provide feedback and facilitate collaboration.
Implemented a tracking spreadsheet for weekly meetings to efficiently monitor progress, order prototypes, and ensure design intent is maintained.

Create a smooth process from idea to finished product, ensuring efficiency and consistency throughout.
Provide a clear and comprehensive overview of the project.
Recognize and address potential opportunities and challenges early on.
Gain a deep understanding of the target audience.
Ensure the project aligns with Juniper's goals and contextual needs.
Perform thorough market research to inform decisions.
Stick to design constraints to maintain project integrity.

Product Development